Board of Directors

Douglas M. Baer

Chief Executive Officer

Mr. Baer received a Bachelor of Science degree from the University of Florida in 1983, and is a certified public accountant. From 1983 to 1991 he was employed as an auditor by KPMG Peat Marwick servicing various healthcare clients. Baer joined Brooks in May, 1991 as Vice President/Corporate Controller.

In 1995 Baer was promoted to Chief Financial Officer. He held this position for six years until he became Executive Vice President/Chief Operations Officer in June 2001. The Board of Directors of Brooks Health System appointed Baer its President and CEO, effective October 1, 2002. In this position, Doug has facilitated growth of the non-profit corporation from $55M to $200M in net revenue. Under his leadership, the 160-bed inpatient rehabilitation hospital has been reorganized into Centers of Excellence, added a physician practice, expanded the outpatient division into 31 sites, added rehabilitation management contracts and a joint venture. In the last several years the company has expanded its post acute continuum with the purchase of a home health company and the opening of the Bartram Campus which consists of a skilled nursing facility, an assisted living facility and memory care homes. The company was one of the first organizations in the country to test alternative payment models by participating in Medicare’s Bundled Payment demonstration program.   

Brooks has made a commitment to providing rehabilitation-related programs and services to benefit those in the community without funding. New partnerships and funding will exceed $6M in 2017, for community initiatives, professional education, charity care and research. Community benefit programs include the region’s only adaptive sports and recreation program, a Neurorecovery Center and the State’s only Brain Injury Clubhouse. During 2016 Brooks opened the Brooks Aphasia Center which is the only one of its kind in the region. The Brooks Physical Therapy Residency and Fellowship Program is one of the best in the nation. The Brooks Center for Rehabilitation Studies, in affiliation with the University of Florida, has grown into a major research entity. Research is conducted through partnerships with University of Florida, Mayo Clinic, University of North Florida and others.

Recognized and well-known as a leader in the community, Doug is active in many boards and organizations. Doug is on the Board of Trustees of the American Medical Rehabilitation Providers Association (AMRPA), the Board Chair for the First Coast American Heart Association, The Jacksonville Civic Council, The YMCA, as well as several other civic and service organizations in the community.

Born and raised in Jacksonville, Doug lives in Jacksonville Beach with his wife, Laura, and three children.


Michael Spigel

President & Chief Operating Officer

Michael Spigel joined Brooks Health System in 2004 as the President of our Brooks Rehabilitation Network (19 outpatient centers.)  In June 2005, Michael was promoted to Chief Operating Officer for Brooks Health System. In 2014 Michael was promoted from Executive Vice President to President, in addition to his COO responsibilities.

Michael has a Master of Health Administration degree, from Chapman University, (Orange County, CA) and a Bachelors of Science degree in Physical Therapy from the University of Maryland.  He was a staff Physical Therapist for seven years at the University of Maryland/Montebello Rehabilitation Hospital in the Spinal Cord Injury Program.  He was a clinical coordinator of the Spinal Cord Injury team at the National Rehabilitation Hospital in Washington, DC, and served the Santa Clara Valley Medical Center, San Jose, CA, as a Supervisor on their Spinal Cord Injury Team.

Michael was also employed at Sutter Health in Sacramento, CA, a 25-hospital integrated health care system.  His career at Sutter began as the Director, Regional Ambulatory Services, and as the Director, Strategy and Development for Sutter Medical Foundation, a medical group of over 150 physicians.

Prior to coming to Brooks Rehabilitation, Michael was with The RehabCare Group, employed as their Executive Director, Vice President of Operations and last as their Sr. Vice President of Group Operations.

Michael has an in-depth hands on knowledge of healthcare system management and, in particular, post-acute-care settings.  He is highly skilled in strategic planning, leadership, communication, decision-making, and project management.  He is most proficient at creating profitable business results, while being seen as a visionary in each organization he has served.


Bruce M. Johnson


Bruce Johnson is currently President of Live Oak Investments, LLC, a private investment company. He retired on December 31, 2012 after 34 years from Regency Centers Corporation, a public real estate investment trust (“REIT”) listed on the NYSE. At Regency Centers he was executive vice president and chief financial officer and was also on its board of directors. Regency Centers, headquartered in Jacksonville, Florida owns, manages and develops neighborhood and community retail centers located throughout the United States. It currently owns over 350 shopping centers.

Prior to joining the predecessor to Regency Centers in 1978, Johnson served as vice president of Barnett Winston Investment Trust (“BWIT”), a hybrid mortgage and equity REIT for five years. In that capacity, among his responsibilities included being general manager of Amelia Island Plantation in north Florida, one of the Southeast’s premier destination resorts and serving on the board of directors of Crested Butte Ski Resort in Colorado. He represented BWIT’s equity financial interests at Amelia Island Plantation and Crested Butte Ski Resort

For over 30 years Johnson has been a member of Urban Land Institute (“ULI”), the preeminent trade organization dedicated to education and research in the real estate industry. He has been active in ULI’s national product councils as well as ULI’s district councils. Until June 30, 2013 he was the chairman of the ULI North Florida District Council and until June 30, 2015 was the chairman of its governance committee.

Johnson was a director and chairman of the audit committee of Columbia Equity Trust, Inc. a publicly traded equity REIT that owned and operated commercial office properties in the greater Washington, DC area, until its merger with a private company in February 2007.

Johnson holds a Master’s of Science degree in real estate from the University of Wisconsin’s Graduate School of Business (1972) and a BS degree from the University of Wisconsin (1970).


Howard C. Serkin

Vice Chairman

Howard C. Serkin received his B.S. in engineering from Georgia Tech in 1967.  Upon graduation, he served a four year tour of active duty as a Lieutenant in the U. S. Navy assigned to nuclear submarines and deep submergence rescue and salvage projects.  He also earned his M.S. in engineering and in 1974 received his M.B.A. in finance from Harvard Business School.  He has pursued post-graduate studies at Oxford University, Cambridge University, and the London School of Economics.

Mr. Serkin served in various senior management positions with The Charter Company between 1974 and 1986.  Charter was a NYSE conglomerate with revenues in excess of $5 billion and operations in insurance, energy, and communications.  Prior to April 1984, he was executive vice president of Charter’s Insurance Division.  In April 1984, Charter filed Chapter 11 and Charter’s Board asked him to leave the insurance operation which was to be sold and assume the position of executive vice president and chief financial officer of the parent company.  In this capacity, he arranged over $400 million of new financing and assisted in the development of the plan of reorganization.  Charter successfully emerged from bankruptcy in early 1987 and he began a one-year assignment as the first executive-in-residence and visiting professor at the University of North Florida’s College of Business Administration.

In August 1988, Mr. Serkin completed the acquisition and recapitalization of Environmental Recovery Group and currently serves as its financial adviser and a major shareholder.  Environmental Recovery Group is a privately owned environmental remediation company serving the southeastern U. S. market.  In July 1991, Koger Properties’ Board asked him to assume the positions of executive vice president and director.  Koger Properties was a NYSE listed developer, owner, and manager of over 13 million square feet of suburban office buildings and parks located throughout the southeast.  In September 1991, Koger filed Chapter 11 and Mr. Serkin directed the development of Koger’s plan of reorganization.  Koger successfully emerged from bankruptcy in December 1993.


Ernest N. Brodsky

Brooks Rehabilitation Hospital Chairman

Ernie Brodsky has had a varied health care career. For much of the 1970’s he was an administrator at St. Luke’s Hospital in Jacksonville.  Over the ensuing 20 years he served in management positions at Blue Cross and Blue Shield of Florida.  For the last several years with Blue Cross, he was Senior Vice President with general management responsibility for a significant portion of the company’s health business.        

Upon his retirement from Blue Cross, Mr. Brodsky has been very involved with the Center for Practical Health Reform, a multi-constituency forum focused on influencing public healthcare policy.  He currently serves as that organization’s chairman. 

Mr. Brodsky has served on the Jacksonville Area Chamber of Commerce Board of Governors and Executive Committee, the United Way of Northeast Florida Campaign Cabinet, the University of North Florida College of Health Dean’s Council, and the River Garden Foundation Board.  In addition, he has been Chairman of the Jacksonville Transportation Authority and President of the Jewish Community Alliance.

Mr. Brodsky and his wife Harriet have two grown children and three granddaughters.


Thomas Brott, M.D.

Board Member

Dr. Brott graduated from Harvard College and the University of Chicago Prtizker School of Medicine. He completed medical and neurological training at the Harvard Longwood Neurology Program (Beth Israel, Children's and Peter Bent Brigham Hospitals) in Boston at the University of Cincinnati in 1981.

His first studies were of carotid surgery and intracerebral hemorrhage in the Greater Cincinnati / Northern Kentucky metropolitan area. He was the principal designer of the National Institutes of Health Stroke Scale (NIH SS). He held the original IND to study tPA as acute treatment for ischemic stroke and was the principal investigator for the University of Cincinnati in the NINDS tPA Stroke Trial.  With colleagues from the University of Cincinnati Stroke Team, Dr. Brott defined the evolution of spontaneous intracerebral hemorrhage during the first hours after onset.  In 1998, Dr. Brott moved to Mayo Clinic in Jacksonville where James Meschia, John Hardy, and Dr. Brott initiated the first NIH-funded genome-wide screen for stroke susceptibility.  Currently, he is Professor of Neurology, Mayo Clinic, national Co-Principal Investigator for the Carotid Revascularization Endarterectomy vs. Stent Trial (CREST), Co-Principal Investigator in the Siblings with Ischemic Stroke Study (SWISS), Co-Principal investigator in the Ischemic Stroke Genetics Study (ISGS), and principal neurologist in the Combination approach to Lysis utilizing Eptifibatide and r-tPA (CLEAR), all funded by NIH. 

Dr. Brott became Director for Research at Mayo Clinic Jacksonville in 2005 and Chair of the FDA Brain Advisory Panel in 2006.


Stanley W. Carter

Board Member

Stan currently serves on the Brooks Health System Board, Brooks Rehabilitation Hospital Board, the Brooks Rehabilitation Quality Council Committee, and the Brooks Outside Operations Committee.

In 1967, Stan was involved in an automobile accident resulting in his becoming a quadriplegic.  Because of his disability, Stan became founder and operator of the first for-profit-paratransit (transportation for mobility disadvantaged) operation in North Florida (STS).  He was also founder and operator of the first complete van conversion operation (C & P Powerlift), specializing in modifying vans and cars for drivers and passengers with disabilities.

Stan was employed by Florida Community College (FCCJ) of Jacksonville as Project Coordinator for five special training programs for people with disabilities, one of them being computer programmer training for individuals with severe disabilities.  This project involved individuals with cerebral palsy, paraplegia, quadriplegia, visually impaired, and hearing impaired.  In addition, Stan coordinated microcomputer training for people with severe disabilities.  He was also assigned to the FCCJ’s Institutional Advancement Department, where he wrote the grant to establish an independent living center in Jacksonville.

Stan served as the Executive Director for Opportunity Development, Inc. – Center for Independent Living of Jacksonville.


Dr. Pamela S. Chally

Board Member

Pamela Chally is Interim Provost and Vice President for Academic Affairs at the University of North Florida. Pam was previously the dean and professor of nursing in the Brooks College of Health at UNF and has a doctorate in nursing from Georgia State University, a master’s of nursing from Emory University and a bachelor’s in nursing from the University of Illinois. Pam has worked as an academic administrator and nursing faculty member for more than 40 years. During her tenure, she raised almost $30 million in support of the Brooks College of Health.   

Pam currently serves on the Brooks Rehabilitation Board, the Ronald McDonald House Advisory Board, and Baptist Health in addition to participating in other community and professional organizations. She was named one of Florida’s Great 100 Nurses. She was honored as a “Women of Influence” by the Jacksonville Business Journal, was named the Distinguished Professor at the University of North Florida and received the EVE award for Education. In addition, she received the Desmond Tutu Peace and Reconciliation Award, Transformational Leadership and Collaborative Engagement Award, the Health Source Inspiration Award, the Girls Inc. of Jacksonville Award for Education, and the Girl Scouts of Gateway Council Woman of Distinction Award.


Tim Cost

Board Member

Tim Cost became President of his alma mater, Jacksonville University, on February 1, 2013.  Prior to his election, he was Executive Vice President for PepsiCo, the food and beverage world leader with revenues of $60 billion and 300,000 employees.  He has 32 years of senior executive experience at many of the world’s top companies, including Bristol-Myers Squibb, Kodak, ARAMARK, Wyeth/Pfizer and Centocor/Johnson & Johnson.  He was also Chairman of Global Health Care for Washington-based consulting firm, APCO Worldwide.  Mr. Cost’s experience at multiple FORTUNE 500 companies led to him holding global responsibilities in several key worldwide industries.  He has often been interviewed and quoted in Business Week, The Wall Street Journal, FORTUNE, and on CNBC and CNN.

A 1981 Magna Cum Laude Jacksonville University graduate who also holds an MBA in Finance and Economics from the William E. Simon School of Business at the University of Rochester, he was given the Jacksonville University Distinguished Alumni Award in 2006 and was also selected a “Distinguished Dolphin” to help celebrate Jacksonville University’s 75th Anniversary.  He previously served on the JU Board of Trustees and as chairman of its committees on Enrollment & Retention, and Development.  As a JU athlete and four-year letterman on its baseball team, he is one of the top 10 winningest pitchers in JU Baseball history, and as a freshman in his first NCAA appearance, pitched the only 9-inning no-hitter in Jacksonville University history. 

During his tenure at JU, President Cost has focused on substantial improvements in community connections, campus upgrades and student success.  He has led the investment of more than $25 million into the University’s campus, is heading up an ambitious $120 million fundraising campaign named ASPIRE, and has launched the Florida EPIC program to support STEM education and job creation.

President Cost is a member of many civic, cultural, education and business Boards:  among them, Jacksonville Chamber of Commerce, Jacksonville Civic Council,, Jacksonville Symphony Orchestra, Brooks Rehabilitation, Atlantic Sun Presidents Council, and THE PLAYERS Council.  He and his wife of 32 years, Stephanie, are the parents of two children, Melanie, of CSX, and Drew, of Gatorade.


Lee Lomax

Board Member

Lee is a seasoned business executive with over 25 years of multi-dimensional business experience.  She is a principal of the Max Star Group.  The Max Star Group specializes in:

  • Training and Leadership Development
  • Customer Service
  • Strategic Planning
  • Team Building and Development
  • Change Management
  • Sales Skills
  • Process Management

Lee has spent much of her corporate life as an executive in marketing, advertising, customer service, human resources, change management, mortgage servicing, and training and development.

Prior to starting The Max Star Group, she worked primarily in the financial services industry.  Lee was an executive with Merrill Lynch Credit Corporation where she led a team of 100 employees in six departments.

Lee, along with her partner, trains and coaches professionals in exemplary customer service, change management, leadership skills, strategic planning, process management, and best practices documentation.  In 1996, Lee led Merrill Lynch Credit Corporation to win the Florida Governor’s Sterling Quality Award and the coveted Malcolm Baldrige Quality Award in 1997.

She has attracted much professional recognition for her career achievements.  She has been a Malcolm Baldrige Quality Award examiner, featured and quoted in multi-media, including Quality Digest, The Florida Times Union, and local radio.

Lee holds a Master of Business Administration degree from Jacksonville University, Bachelor of Arts degree from Benedict College, extensive marketing courses at Pace University in New York, and a Certificate of Executive Leadership Development from Wharton School of Business.  Additional certificates include:  Strategic Planning, Total Quality and Process Management, Re-engineering, Benchmarking, and Customer Satisfaction Measurement.

Lee participates in various community activities and hold seats on various boards.


Lynn Pappas

Board Member

Lynn Pappas began her North Florida real estate practice as a transactional lawyer involved  in sophisticated acquisition and loan transactions, and representing landowners and developers, real estate buyers, sellers and borrowers and lending institutions. She also  served in a number of leadership capacities in growth management initiatives at the state and local levels in the early stages of Florida’s shift to statewide growth management laws.

Lynn's experience in land use law and policy matters together with a solid grounding in real estate law, transactions and environmental permitting, allow her to navigate the complexity of growth management legislation, environmental regulations, and in the context of the needs of the landowner, developer and end user. She has also supported clients regarding the land use litigation process, where she provides both substantive and strategic advice.

Lynn has also served as a past chairman of the prestigious Jacksonville Regional Chamber of Commerce, as well as past chairman of the Cornerstone Economic Development regional partnership. She has been engaged in numerous local, regional and statewide efforts focused on economic development initiatives, and in transactions involving economic development incentives and corresponding local government and other agency approvals.

Lynn has been an active participant in numerous state and regional civic endeavors including chairing local growth management task forces, service on the State University System board of governors and the University of North Florida board of trustees, as well as several transition teams for Florida governors and City of Jacksonville mayors. She is a founding member of the Jacksonville Civic Council. Lynn has been recognized in numerous publications, including The Best Lawyers in America®, Legal Elite, “Top 50” female    attorneys, Chambers USA “Leading Individuals,” Florida Super Lawyers, as well as twice recognized as Best Lawyers’ “Jacksonville Lawyer of the Year.” Chambers USA 2013 noted that “Lynn Pappas continues to stand out as a ‘go to person’ for her abilities in complex commercial real estate land use matters.”


Eric K. Mann

Board Member

Since July 2011, Eric Mann has served as President and CEO of the YMCA of Florida’s First Coast in Jacksonville, FL.

Eric’s prior YMCA experience also included positions as Associate Executive Director at the Weingart Urban Center in Los Angeles; Senior Director at the New Haven Central YMCA in Connecticut and Youth Director at the Market Street YMCA in Asheville, NC in 1981.

Eric obtained a Bachelor of Science degree in Recreation with a minor in Psychology from Mars Hill University, Mars Hill, NC.

Eric is an active civic member and serves on several community boards. His activities include: Baptist Medical Center - Downtown Jacksonville, Board of Directors and Vice Chairman, Jacksonville Civic Council – Council Member and Membership Committee Chairman, JAX Chamber Trustee, InvestJAX – Board Member, TRUJAX – Focus Group Member, Jacksonville Sports Council/JAXSPORTS – Board of Directors, City of Jacksonville, Mayor Lenny Curry’s Transition Team, Sub-Committee, Economic Development, THE PLAYERS Council, THE PLAYERS Championship, PGA Tour Headquarters, Ponte Vedra Beach, YMCA Retirement Fund, Board of Trustees and Vice Chairman, New York, NY, YMCA of the USA, Membership Committee Chairman, YMCA North American Network, Steering Committee Member, Tiger Academy Charter School (YMCA of Florida’s First Coast’s Charter School), Board Member, South African YMCA Coalition – Chairman, United Way of Northeast Florida Agency Directors Association, Treasurer, Mars Hill University – Board of Advisors, The National Association of Corporate Directors, Gamma Beta Boule, Omega Psi Phi Fraternity.

Eric is married to Branita Thompson Mann and they have one daughter, Erica, who is a graduate of Hofstra University.


Lisa Palmer

Board Member

Lisa Palmer is President and Chief Financial Officer for Regency Centers.

Lisa joined Regency in 1996 as Senior Manager of Investment Services and assumed the role of Vice President of Capital Markets in 1999. Lisa served as Senior Vice President of Capital Markets from 2003 to 2012, served as Executive Vice President and Chief Financial Officer from 2013 to 2015, and assumed the role of President and Chief Financial Officer in January 2016.

Before Regency, Lisa worked with Accenture, formerly Andersen Consulting Strategic Services, as a consultant in Atlanta and a financial analyst for General Electric.

Lisa earned her Master of Business Administration from the Wharton School of the University of Pennsylvania and received her bachelor’s degree in economics from the University of Virginia.

Lisa is a board member for EHS Hospitality, a board member for Brooks Health System, a board member for the United Way of Northeast Florida, an advisory board member for the Florida Institute of CFOs (fiCFO), a member of the International Council of Shopping Centers (ICSC), and a member of the Urban Land Institute (ULI).

Lisa is an avid sports fan, particularly for the Philadelphia Phillies, the Jacksonville Jaguars, and anything related to the University of Virginia.


Gary W. Sneed

Board Member

Gary W. Sneed received his BS in Business Administration at the University of Missouri.

From 1960 – 1976 Mr. Sneed was Chief Financial Officer and Director of Mercantile Mortgage Corporation, a subsidiary of Mercantile Bank, St. Louis, Missouri.  He was Senior Vice President, Loan Administration for Security Pacific Mortgage Corporation, Denver, Co., a subsidiary of Security Pacific National Bank from 1976 – 1978.  From 1978 – 1992 Mr. Sneed was Executive Vice President, of Computer Power, Inc.  He became an owner at the time of LBO from Chase Manhattan Bank in 1986 and retired in 1992 after the sale of the company to Alltel in 1991.

In 1993 Mr. Sneed became the Co-Founder and Owner of CNP Solutions in Jacksonville, Florida. CNP Solutions, Inc. was sold in 1999.

Mr. Sneed is the Chairman of Brooks Health Systems.  He has also chaired Brooks Health Foundation and Brooks Rehab Solutions along with several of the Committees and Boards of Brooks.

Previously Mr. Sneed served as Chairman of Memorial Specialty Hospital; Chairman of CNP Solutions, Inc., Director of the Mercantile Mortgage Corporation, Director of Computer Power, Inc.; President and Director of Loan Managers Association of America and Chairman of the Finance Committee of Memorial Specialty Hospital.


Forrest Travis

Board Member

Forrest Travis graduated from the Georgia Institute of Technology in Atlanta with a degree in Mechanical Engineering. Travis completed his graduate work in Finance at the University of Florida in Gainesville. A resident of Ponte Vedra Beach, Florida, he currently holds a position as Chairman of Intrepid Capital Management.

In addition to his work with Brooks, Travis has held positions as Vice Chairman of Advisory Board of Business School at Georgia Institute of Technology, Board Member of the Gator Bowl Association, Board Member of the YMCA and Past Chairman of the Fellowship of Christian Athletes.